IGS Photo by Femke V Schoonhoven(L) + Mason Field(R)
UberDesign Instagram
A curation of 300+ designs from across Uber that started as a personal way to boost internal morale, evolved into an important recruiting tool
Link to the account
Initiative
Pitching the importance of this channel to individuals and leadership across Uber’s 10+ Design teams helped increase voluntary participation.
Manage
Establishing a content schedule that strategically aligned with seasonal events, launches, and the other design channel releases, while managing contributor’s timelines and resources.
Setting a tone
In order to bring consistency to the 10+ team’s designs, a templated system was applied to mock ups and photoshoots before being posted.