Uber Reward Campaign
We turned ordinary moments into a series of stylized stories for social channels.
challenge
How do we sustain long term enrollment in Uber Rewards after its initial launch?
concepts on concepts
We took inconvenient moments and stylized them into memorable vignettes to help our audience realize our reward program made their life easier.
The look & Style
The four tier colors of the program found its way into every characters’ wardrobe, set design, and environment. Our target audience want to buy into something charming and highly stylized; a typical “lifestyle” look wouldn’t endear us to our target.